Strategic Framework

· Strategic Framework for the Lewis & Clark Trail Alliance

Mission

· The Lewis & Clark Trail Alliance is dedicated to preserving and educating the public about the Lewis and Clark Expedition, which contributes to understanding the complexities of American history.

· Our mission includes fostering research, promoting learning, and creating a better future by uniting our members and affiliates into a cohesive Alliance with a shared vision and impact. As Alliance leaders, we raise awareness, promote engagement efforts, and organizations dedicated to preserving and interpreting history and culture.

· Vision

· We aspire to ensure that the legacy of the Lewis and Clark Expedition endures, and we will leverage the power of education to transform understanding and appreciation of American history for future generations.

· Values

· Commitment to Preservation: We are dedicated to preserving the historical integrity of the Lewis and Clark Trail and the stories it holds.

· Educational Excellence: We harness the power of education to transform understanding and appreciation of history. We will continue our commitment to journalistic excellence in our publications.

· Inclusivity: We recognize and honor the diverse narratives and contributions of all peoples

· Collaboration: We thrive on partnerships and believe in the strength of working together to achieve common goals.

· Innovation: We embrace innovative methods and technologies to engage and educate the public.

· Strategic Goals

· Enhance Public Engagement

· Develop and propagate educational programs and tools.

· Increase public awareness through targeted outreach and marketing campaigns.

· Strengthen Alliances and Partnerships

· Build and maintain strong relationships with Interpretive Affiliates (museums, interpretive centers, historic sites, and tribal organizations).

· Foster collaboration with state and local travel and tourism bureaus and tribal and small businesses.

· Promote Research and Learning

· Support and fund research initiatives related to the Lewis and Clark Expedition.

· Provide professional development opportunities for history practitioners.

· Ensure Financial Sustainability

· Diversify revenue streams through grants, sponsorships, and membership programs.

· Increase the profitability of events and programs through strategic planning and entrepreneurial approaches.

· Advance Inclusive Narratives

· Highlight the contributions and perspectives of diverse groups involved in the Lewis and Clark Expedition.

· Develop and promote inclusive historical narratives that reflect the multifaceted nature of American history.

· Implementation Plan

· Capacity Building

· Utilize innovative practices to expand the membership base and improve member services.

· Seek out sources of philanthropic support and explore new funding opportunities.

· Program Development

· Expand the Lewis and Clark Trail Experience program to increase Trail engagement and visitation.

· Utilize digital tools and technologies to offer virtual tours, interactive maps, and educational content.

· Advocacy and Leadership

· Advocate for the importance of history and preservation at the national level.